The heritage competitions programme is aired on Baynounah TV and Abu Dhabi TV during the holy month of Ramadan, each year. Covering all the areas of heritage life in the UAE, “Al Shara”, is a successful information programme that derives its prominent standing from its large passionate audience, and its high approval ratings in the Arab world. “Al Shara” aims at preserving the popular heritage of the UAE, and the local dialect. It helps young people learn about old terminology and find out about the history of their country. Several satellite TV channels have broadcast the episodes of the programme. Many Arab channels have also covered and followed the event.